Conversion tracking using GTM
To track conversion on your website and see them on Google Analytics or Google Ads there is basically few options adding code snippet dirrectly to your website or tracking them with Google Tag Manager – tag managment system that allow you to put those tracking codes on the website without the help of website devoloper.
How Google Tag Manager is used?
GTM has the potential to track a seemingly endless amount of website and digital marketing activity, but there are a few common ones that many companies use are:
- Clicks, link clicks
- Form submissions
- Videos play duration
What can Google Tag Manager do for your business?
Google Tag Manager is a powerful tool offered on an easy-to-use, centralized platform that allows marketers to keep up with digital marketing trends while maintaining website speed.
GTM offers significant opportunities to improve your website by tracking PDF downloads, scrolling behavior, link clicks, form submissions, video activity and more. The platform gives users the ability to measure, analyze and develop actionable steps to improve your marketing and website performance!
While GTM is valued for its simplified website and marketing tracking capabilities, the process of setting up Google tags, integrating with other tools, and knowing what to do with the data can be a time-consuming task.